McQuarrie, <br/><br/>
The market research toolbox:A concise guide for beginners / 
Edward F. Mcquarrie 
 - 4th 
 - USA  Sage publications Inc  2016 
 - xxi, 373  PB 
<br/><br/>1. Introduction<br/>2. Archival Research<br/>3. Qualitative Research<br/>4. Quantitative Research<br/>5. The Big Picture 
<br/><br/><label>ISBN: </label>9781452291581 
<br/><br/><label>Dewey Class. No.: </label>658.83  / MCQ/M