Rao <br/><br/>
Services Marketing/ 

 -  Pearson, 
<br/><br/>Part 1 Basic concept: The Service Value Chain<br/>Part 2 Primary value processes: Managinginteractions and relationships<br/>Part 3 Secondary value processes: Creating service value<br/>Part 4 Secondary value processes: Managing service resources for value<br/>Part 5 The external and internal environment of value-oriented services marketing<br/><br/> 
<br/><br/><label>ISBN: </label>9789332511552