TY  - BOOK
AU  - Kumar
TI  - Consumer Behaviour and Branding: Concepts, Readings and Cases – The Indian Context
SN  - 9789332500815
PB  - Pearson
N1  - Introduction: Why Concepts Are Important in the Indian Context
Part I: Concepts in Consumer Behaviour
Part II: Readings
Part III: Cases

UR  - http://lib.myilibrary.com?id=475904
ER  -