Evans <br/><br/>
Social Media Marketing: Strategies for Engaging in Facebook, Twitter and Other Social Media/ 

 -  Pearson, 
<br/><br/>Part I: The Basics of Social Media<br/>Part II: It’s About Conversation<br/>Part III: Social Media from the Inside Out<br/>Part IV: It’s Not About You<br/>Part V: How Social Media Fits into the Online Marketing Picture<br/><br/> 
<br/><br/><label>ISBN: </label>9788131754689