TY  - BOOK
AU  - Krishnamacharyulu;Ramakrishnan
TI  - Rural Marketing: Text and Cases
SN  - 9788131753842
PB  - Pearson
N1  - Part I: New Horizons
Part II: Insights
Part III: Designing Strategies
Part IV: Applications
Part V: Looking Into The Future
Part VI: Cases

UR  - http://lib.myilibrary.com?id=284001
ER  -