TY  - BOOK
AU  - Hill;O'Sullivan
TI  - Foundation Marketing
SN  - 9781405870344
PB  - Pearson
N1  - Introduction to marketing
Marketing in the real world
The marketing environment
Buyer behaviour
Marketing research
Target marketing
Product
New product development
Price
Distribution
Promotion – introduction, advertising and direct marketing
Promotion – selling, sales promotion and public relations
International marketing
Strategic marketing management – planning, organisation and control

UR  - http://lib.myilibrary.com?id=60025
ER  -