TY  - BOOK
AU  - Berman;Evans
TI  - Retail Management: International Edition
SN  - 9780273775652
PB  - Pearson
N1  - PART 1 An Overview of Strategic Retail Management
PART 2 Situation Analysis
PART 3 Targeting Customers and Gathering Information
PART 4 Choosing a Store Location
PART 5 Managing a Retail Business
PART 6 Merchandise Management and Pricing
PART 7 Communicating with the Customer
PART 8 Putting It All Together


UR  - http://lib.myilibrary.com?id=523702
ER  -