Berman;Evans <br/><br/>
Retail Management: International Edition/ 

 -  Pearson, 
<br/><br/>PART 1 An Overview of Strategic Retail Management<br/>PART 2 Situation Analysis<br/>PART 3 Targeting Customers and Gathering Information<br/>PART 4 Choosing a Store Location<br/>PART 5 Managing a Retail Business<br/>PART 6 Merchandise Management and Pricing<br/>PART 7 Communicating with the Customer<br/>PART 8 Putting It All Together<br/><br/> 
<br/><br/><label>ISBN: </label>9780273775652