TY  - BOOK
AU  - Laudon, Kenneth;Traver, Carol
TI  - E-Commerce 2015, Global Edition
SN  - 9781292076324
PB  - Pearson
N1  - 1 INTRODUCTION TO E-COMMERCE
2 E-COMMERCE INFRASTRUCTURE
3 BUILDING AN E-COMMERCE PRESENCE
4 E-COMMERCE SECURITY AND PAYMENT SYSTEMS
5 E-COMMERCE BUSINESS STRATEGIES
6 E-COMMERCE MARKETING AND ADVERTISING
7 SOCIAL, MOBILE, AND LOCAL MARKETING
8 ETHICS, LAW, AND E-COMMERCE
9 ONLINE CONTENT
10 ONLINE COMMUNITIES
11 E-COMMERCE RETAILING AND SERVICES
12 B2B E-COMMERCE


UR  - http://lib.myilibrary.com?id=777225
ER  -