TY  - BOOK
AU  - Kotler;Bowen;Makens
TI  - Marketing for Hospitality & Tourism
SN  - 9788131739679
PB  - Pearson
N1  - PART I: Understanding the Hospitality and Tourism Marketing Process
PART II: Developing Hospitality and Tourism Marketing Opportunities and Strategies
PART III: Developing the Hospitality and Tourism Marketing Mix
PART IV: Managing Hospitality and Tourism Marketing
Appendix A: The Five-Gap Model of Service Quality
Appendix B: Forecasting Market Demand

UR  - http://lib.myilibrary.com?id=269338
ER  -