Kotler;Bowen;Makens <br/><br/>
Marketing for Hospitality & Tourism/ 

 -  Pearson, 
<br/><br/>PART I: Understanding the Hospitality and Tourism Marketing Process<br/>PART II: Developing Hospitality and Tourism Marketing Opportunities and Strategies<br/>PART III: Developing the Hospitality and Tourism Marketing Mix<br/>PART IV: Managing Hospitality and Tourism Marketing<br/>Appendix A: The Five-Gap Model of Service Quality<br/>Appendix B: Forecasting Market Demand<br/> 
<br/><br/><label>ISBN: </label>9788131739679