Levens <br/><br/>
Marketing: Pearson New International Edition : Defined, Explained, Applied/ 

 -  Pearson, 
<br/><br/>1. The Meaning of Marketing<br/>2. The Market in Marketing<br/>3. Planning and Marketing in an Organization<br/>4. A Broader Perspective on Marketing<br/>5. Global Marketing<br/>6. Value for Customers<br/>7. A Perspective on Consumer Behavior<br/>8. Consumer Insight<br/>9. The Brand<br/>10. Segmenting, Targeting, and Positioning<br/>11. The Marketing Plan<br/>12. Product and Service Strategies<br/>13. Pricing Strategies<br/>14. Supply Chain and Distribution Strategies<br/>15. Retailing and Wholesaling Strategies<br/>16. Advertising and Sales Promotion Strategies<br/>17. Personal Selling and Direct Marketing Strategies<br/>18. The Communications Mix<br/>19. The Marketing Mix<br/><br/><br/> 
<br/><br/><label>ISBN: </label>9781292054124