TY - BOOK AU - Leccese, Mark TI - The elements of blogging: Expanding the conversation of journalism SN - 9781138021532 U1 - 302.2314 PY - 2015/// CY - New York PB - Focal Press N1 - Anatomy of a Blog Post Two Models: The Reporter Blogger vs. The Op-Ed Blogger Getting Started Writing as Rap Striking up a Conversation Why Headlines Matter Beyond Words . . Stories of Everyday Life On the Road Again: The Travel Blog Blogging about Politics and Journalism rll Be Your Guide: Advice and Review Blogs Building Your Blogging Brand ER -