TY - BOOK AU - Steen, Rob TI - Sports journalism: A multimedia primer SN - 9780415742146 U1 - 070.449796 PY - 2015/// CY - London PB - Routledge N1 - V 1 The hardest job ever craved: An almost shameless confession 2 Batting and balling: A short history of sportswrlting 3 Whose agenda is it anyway? Sports journaiism in the digital age 4 The knowledge 5 Then, in the final minute ...: The match report 6 Breaking the news: The news story 7 *Hi,' said Muhammad, amiably: The Interview 8 Beneath the mud: The feature 9 Me, the jury: Expressing yourself (responsibly) 10 The advantage of distance: Periodical journaiism 11 Live and exclusive: Broadcasting 12 The safety net: Editing and sub-editing 13 Views from the top 14 St Francis of Hereford: Frank Keating, heart and soul of sportswrlting ER -