The routledge companion to advertising and promotional culture/ 
McAllister, Matthew P. 
 - New York:  Routledge,  2013. 
 - 464 p. 
<br/><br/>1  Introduction<br/>EMILY WEST AND MATTHEW P. MCALLISTER<br/>SECTION I<br/>Historical Perspectives<br/>2 Origins of Modem Consumption: Advertising, New Goods,<br/>and a New Generation, 1890-1930<br/>GARY CROSS<br/>3  "Sentimental ^Greenbacks* of Civilization": Cartes de \%ite<br/>and the Pre-History of Self-Branding<br/>ALISON HEARN<br/>4 The Fight against Critics and the Discovery of "Spin": American<br/>Advertising in the 1930s and 1940s<br/>INGER L. STOLE<br/>5 Cultivating the Romance of Place: Marketing as Popular Geography<br/>RICHARD K. POPP<br/>SECTION II<br/>Political Economy<br/>6 Regulating Integrated Advertising<br/>CHRISTINA SPURGEON<br/>7 Cross-Media Promotion and Media Synergy: Practices,<br/>Problems, and Policy Responses<br/>JONATHAN HARDY<br/>8 Media Buying: The New Power of Advertising<br/>JOSEPH TUROW<br/>SECTION III<br/>Globalization<br/>9 The Advertising Industry in Latin America: A Regional Portrait<br/>JOHN SINCLAIR<br/>10 Globalization, Penetration, and Transformation: A Critical<br/>Analysis of Transnational Advertising Agencies in Asia<br/>KWANGMI KG KIM AND HONG CHENG<br/>11 The Ties That Bind: US Hispanic Advertising and the Tension<br/>between Global and Local Forces<br/>CHRISTOPHER A. CHAVEZ<br/>12 The Transnational Promotional Class and the Circulation of Value(s)<br/>MELISSA ARONCZYK<br/>SECTION IV<br/>Audiences as Labor, Consumers, Interpreters, Fans<br/>13 Commodifying Free Labor Online: Social Media, Audiences,<br/>and Advertising<br/>NIGGLES. COHEN<br/>14 The Impact of Social Media on Imaginary Social Relationships<br/>with Media Figures/Celebrities Who Appear in Advertising<br/>NEIL M. ALPERSTEIN<br/>15 Health Literacy in DTCA 2.0: Digital and Social Media Frontiers<br/>ASHLIQUESINBERRY STOKES<br/>SECTION V<br/>Identities<br/>16 The New "Real Women" of Advertising; Subjects, Experts,<br/>and Producers in the Interactive Era<br/>BROOKE ERIN DUFFY<br/>17 "Brut Slaps ... And Twins": Hypercommercialized Sports Media<br/>and the Intensification of Gender Ideology<br/>MATTHEW P. MCALLISTER AND CHENJERAI KUMANYIKA<br/>18 The Ghosts of Mod Men: Race and Gender Inequality inside<br/>American Advertising Agencies<br/>CtiP-ISTOPHER BOULTON<br/>19 Governing Taste: Packaged Foods, Inscription Devices, Nutrition,<br/>and the Child<br/>CHARLENE ELLIOTT<br/>SECTION VI<br/>Social Institutions<br/>20 The New Refeudalization of the Public Sphere<br/>JAMIE WARNER<br/>21 Rate Your Knowledge: The Branded University<br/>SARAH BANET-WEISER<br/>22 Now Hear This: The State of Promotion and Popular Music<br/>DEVON POWERS<br/>23 Property Pom: An Analysis of Online Real Estate Advertising<br/>JACQUELINE BOTTERILL<br/>SECTION VII<br/>Everyday Life<br/>24 "Brand You!": The Business of Personal Branding and<br/>Community in Anxious Times<br/>CHRISTINE HAROLD<br/>25 Back to the Future: Gifts, Friendship, and the Re-Figuration of<br/>Advertising Space<br/>IAIN MACRURY<br/>26 Cause Marketing and the Rise of Values-Based Brands: Exploiting<br/>Compassion in Pursuit of Profits<br/>MARA EINSTEIN<br/>27 From Advertises to Branded Worlds: The Commercialization of<br/>Digital Gaming<br/>SARA M. GRIMES<br/>SECTION VIII<br/>The Environment<br/>28 The "Crying Indian,". Corporations, and Environmentalism:<br/>A Half-Century of Struggle over Environmental Messaging<br/>ROBIN ANDERSEN<br/>29 Behind the Green Curtain: Constructing the Green Consumer<br/>with Contemporary Environmental Advertising<br/>COLLEEN CONNOLLY-AHERN AND LEE AHERN<br/>30 The Paradox of Materiality; Fashion, Marketing, and the<br/>Planetary Ecology<br/>JULIET B. SCHOR 
<br/><br/><label>ISBN: </label>9780415888011 
<br/><br/><label>Dewey Class. No.: </label>659.1  / MCA/A