Industrial organization: theory and applications/ Shy, Oz - London: MIT Press, 1996. - xvii, 466 p.

Preface

1 Introduction

1 Theoretical Background

2 Basic Concepts in Noncooperative Game Theory

3 Technology, Production Cost, and Demand

II Market Structures and Organization

4 Perfect Competition

5 The Monopoly

6 Markets for Homogeneous Products

7 Markets for Differentiated Products

8 Concentration, Mergers, and Entry Barriers

III Technology and Market Structure

9 Research and Development

10 The Economics of Compatibility and Standards

IV Marketing

11 Advertising

12 Quality, Durability, and Warranties

13 Pricing Tactics: Two-Part Tariff and Peak-Load Pricing

14 Marketing Tactics: Bundling, Upgrading, and Dealerships

V The Role of Information

15 Management, Compensation, and Regulation

16 Price Dispersion and Search Theory

VI Selected Industries

17 Miscellaneous Industries

Index

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Industrial organization
Industrial organization (Economic theory)

338.7 / SHY/I