Ravens,Christina <br/><br/>
Internal brand management in an international context/ 

 - New York:  Springer Gabler,  2013 
 - 288p. 
<br/><br/>Part A. Internal brand management conceptualizations in a cross-cultural environment <br/><br/>part B. Theoretical framework and conceptual development of the internal branding model <br/><br/>part C. Empirical analysis -<br/><br/>part D. Conclusion and implications. 
<br/><br/><label>ISBN: </label>3658007532 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management	<br/>Brand loyalty	<br/>Employee loyalty	
<br/><br/><label>Dewey Class. No.: </label>658.5072  / RAV/I