TY  - BOOK
AU  - Butler, David F
TI  - Business planning for new ventures : a guide for start- ups and new innovations
SN  - 9780415746977
U1  - 658.401 
PY  - 2014///
CY  - New York
PB  - Routledge
KW  - New business enterprises--Management	
KW  - New business enterprises--Planning	
KW  - Business planning	
N1  - 1 Small businesses and start-ups in the economyThe process of planning a new business venture 

2 Developing the business idea 

3 Planning physical resources & support systems

4 Planning & organising staff resources 

5 Developing the sales & marketing strategy 

6 Customer retention, quality systems & customer service 

7 Planning & managing business finances 

8 Legal and financial compliance 

9 Implementing the start-up process 

10 Commercialising innovations and high-growth potential ideas 

11 Managing intellectual property
ER  -