TY  - BOOK
AU  - Zimmerman, Alam
AU  - Blythe, Jim 
TI  - Business to business marketing management: a global perspective
SN  - 9780415537032
U1  - 658.804 
PY  - 2012///
CY  - New York
PB  - Routledge
KW  - Marketing--Management	
KW  - Industrial marketing--Management	
N1  - 1 Introduction to business to business marketing 

2 How business organisations buy 

3 Strategic planning for global business markets 

4 Ethical considerations for business marketers 

5 Market research 

6 Segmentation, targeting and positioning 

7 Market entry tactics 

8 Product strategy and product development 

9 Services for business markets 

10 Pricing 

11 Supply chain management 

12 Managing distribution channels 

13 Business to business marketing communications 

14 Customer relationships and key account management 

15 Sales promotion, exhibitions and trade fairs 

16 Corporate reputation management 

17 Marketing planning, implementation and control 

18 Organising for maximum effectiveness 

19 The future of business marketing
ER  -