TY  - BOOK
AU  - Bodea,Tudor
AU  - Ferguson, Mark
TI  - Segmentation, revenue management and pricing analytics
SN  - 9780415898331
U1  - 658.1554 
PY  - 2014///
CY  - New York
PB  - Routledge
KW  - Market segmentation	
KW  - Pricing
KW  - Revenue management
N1  - Ch. 1 The Ideas Behind Customer Segmentation 

ch. 2 Forecasting 

ch. 3 Promotion Forecasting

ch. 4 Capacity-Based Revenue Management 

ch. 5 Unconstraining 

ch. 6 Pricing Analytics 

ch. 7 Dynamic and Markdown Pricing 

ch. 8 Pricing in Business-to-Business Environments 

ch. 9 Customer Behavior Aspects of Pricing
ER  -