Bodea,Tudor <br/><br/>
Segmentation, revenue management and pricing analytics/ 
Tudor Bodea and Mark E Ferguson 
 - New York:  Routledge,  2014. 
 - x, 255 p. :  ill. ;  25 cm. 
<br/><br/>Ch. 1 The Ideas Behind Customer Segmentation <br/><br/>ch. 2 Forecasting <br/><br/>ch. 3 Promotion Forecasting<br/><br/>ch. 4 Capacity-Based Revenue Management <br/><br/>ch. 5 Unconstraining <br/><br/>ch. 6 Pricing Analytics <br/><br/>ch. 7 Dynamic and Markdown Pricing <br/><br/>ch. 8 Pricing in Business-to-Business Environments <br/><br/>ch. 9 Customer Behavior Aspects of Pricing. 
<br/><br/><label>ISBN: </label>9780415898331 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation	<br/>Pricing<br/>Revenue management
<br/><br/><label>Dewey Class. No.: </label>658.1554  / BOD/S