Consumer culture, modernity and identity/
edited by Nita Mathur.
- New Delhi: Sage, 2014.
- xl, 399 p. : ill. ; 23 cm.
1. The rich and the super-rich: mobility, consumption and luxury lifestyles / Mike Featherstone -- 2. Shop talk: shopping malls and their publics / Sanjay Srivastava -- 3. Consumer agency of urban women in India / Shelly Pandey -- 4. Modernity, consumer culture and construction of urban youth identity in India: a disembedding perspective / Nita Mathur -- 5. Imagining identity in the age of internet and communication technologies / Robert Rattle -- 6. Structural changes rather than the influence of media: people's encounter with economic liberalization in India / Steve 7. 7. Derné, Meenu Sharma and Narendra Sethi -- 8. Fashion, advertising and identity in the consumer society / Douglas Kellner -- 9. Cultural politics of branding: promoting 'KamaSutra' in India / William Mazzarella -- 10. Shopping for fashions in post-socialist Russia / Olga Gurova -- 11. Sales tours or how Czech seniors learned to love capitalism / Marketa Rulikova -- 12. Politics of consumption, politics of justice: the political investment of the consumer / Roberta Sassatelli -- 13. Ethical consumption in the global age: coffee's promise of a better world / Nicki Lisa Cole -- 14. Consumer culture and Turkish poor youth's identity: issues of vulnerability and exclusion / Melike Aktaş Yamanoğlu.
9788132111276
Social stratification Consumption (Economics)--Social aspects Civilization, Modern Group identity Culture