Corporate communication: a marketing viewpoint/
Klement Podnar.
- New York: Routledge, 2015.
- vii, 225 p. ; 25 cm.
1.Corporate Communication Framework
2.Corporate Identity
3.Corporate Brand and Branding
4.Employer Branding
5.Ethical Branding and Corporate Social Responsibility
6.Stakeholder Management and Communications
7.Storytelling and Issue Management in Times of Change and Crises
8.Corporate Communications
9.Corporate Associations: Identity Traits and Corporate Image
10.Corporate Associations: Reputation and Trust
11.Organizational Identification
12.Organizational Commitment and Social Acceptability
9781138804708
Communication in organizations Organizational behavior Social responsibility of business Corporate image Marketing--Management Corporate culture Public relations Business communication