TY  - BOOK
AU  - Sheth, Jagdish N., ed.
AU  - Bloom, Paul N., ed.
TI  - Legends in marketing: Philip Kotler
SN  - 8132105192
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - SAGE
KW  - Marketing
KW  - Marketing research	
KW  - Kotler, Philip
N1  - V. 1. Marketing theory and orientations --
v. 2. Analytical marketing --
v. 3. Creating and managing the product mix --
v. 4. Improving the role and practice of marketing --
v. 5. Strategic marketing --
v. 6. Globalization and international marketing competition --
v. 7. Marketing in the new economy --
v. 8. Broadening the concept and applications of marketing --
v. 9. The social and ethical side of marketing.

1. The elements of social action --
2. Social marketing : an approach to planned social change (with Gerald Zaltman) --
3. What consumerism means for marketers --
4. Advertising in the nonprofit sector --
5. A marketing approach to energy conservation (with Arthur Sterngold) --
6. Strategies for introducing marketing into nonprofit organizations --
7. The marketing of social causes : the first 10 years (with Karen F.A. Fox) --
8. Reducing cigarette smoking : an opportunity for social marketing? (with Karen F.A. Fox) --
9. Strategic marketing for non-profit organizations (with Alan R. Andreasen) --
10. Not-for-profit marketing (with Alan R. Andreasen) --
11. Competitiveness and civiv character --
12. Best of breed (with Nancy Lee) --
13. Wrestling with ethics : is marketing ethics an oxymoron? --
14. Ethical lapses of marketers --
15. Alleviating poverty : a macro/micro marketing perspective (with Ned Roberto and Tony Leisner) --
16. Marketing in the public sector : the final frontier (with nancy R. Lee) --
17. A reflective commentary on Philip Kotler / Sonya A. Grier --
18. Social action work / Kash Rangan --
19. The contributions of Philip Kotler to CSR and marketing ethics / Patrick E. Murphy
ER  -