TY  - BOOK
AU  - Sheth, Jagdish N., ed.
AU  - Yadav, Manjit S., ed.
TI  - Legends in marketing: Kent B. Monroe
SN  - 9788132105183 (set)
U1  - 658.80092 
PY  - 2011///
CY  - New Delhi
PB  - Sage
KW  - Pricing	
KW  - Marketing	
N1  - V. 1. Processing of price information / volume editor, Chezy Offir ; contributors, Vicki G. Morwitz, Eesha Sharma, Russell S. Winer --
v. 2. Comparative price advertising / volume editor, Albert J. Della Bitta ; contributors, Edward A. Blair, Larry D. Compeau, Ram Krishnan --
v. 3. The price-quality-value relationship / volume editors, Dhruv Grewal, Anne L. Roggeveen ; contributors, Akshay R. Rao, Joel E. Urbany, Valarie A. Zeithami --
v. 4. Price fairness / volume editor, Lan Xia ; contributors, Lisa E. Bolton, Margaret C. Campbell, Sarah Maxwell --
v. 5. Research in consumer behavior / volume editors, Monika Kukar-Kinney, Nancy M. Ridgway ; contributors, Sharon E. Beatty, Elizabeth C. Hirschman, Madhu Viswanathan --
v. 6. Models, theory, and methods / volume editor, Tridib Mazumdar ; contributors, S.P. Raj, Russell S. Winer --
v. 7. Pricing management and practice / volume editor, Manjit S. Yadav ; contributors, Ruth N. Bolton, Joseph P. Guiltinan, Gerald Smith; 1. Pricing and Marketing Management
2. Integrating Marketing and Finance
3. Pricing Decisions
4. Price Bundling
5. Pricing On the Internet
6. Pricing and Public Policy
7. Perspectives of Other Scholars
8. Manjit Yadav Interviews Kent Monroe
ER  -