Legends in marketing: Kent B. Monroe/ 
series editor, Jagdish N. Sheth ; volume editor, Albert J. Della Bitta. 
 - New Delhi:  Sage,  2011. 
 - 7 v. (xxxiv, 279 p.) :  ill. ;  25 cm. 
<br/><br/> V. 1. Processing of price information / volume editor, Chezy Offir ; contributors, Vicki G. Morwitz, Eesha Sharma, Russell S. Winer --<br/>v. 2. Comparative price advertising / volume editor, Albert J. Della Bitta ; contributors, Edward A. Blair, Larry D. Compeau, Ram Krishnan --<br/>v. 3. The price-quality-value relationship / volume editors, Dhruv Grewal, Anne L. Roggeveen ; contributors, Akshay R. Rao, Joel E. Urbany, Valarie A. Zeithami --<br/>v. 4. Price fairness / volume editor, Lan Xia ; contributors, Lisa E. Bolton, Margaret C. Campbell, Sarah Maxwell --<br/>v. 5. Research in consumer behavior / volume editors, Monika Kukar-Kinney, Nancy M. Ridgway ; contributors, Sharon E. Beatty, Elizabeth C. Hirschman, Madhu Viswanathan --<br/>v. 6. Models, theory, and methods / volume editor, Tridib Mazumdar ; contributors, S.P. Raj, Russell S. Winer --<br/>v. 7. Pricing management and practice / volume editor, Manjit S. Yadav ; contributors, Ruth N. Bolton, Joseph P. Guiltinan, Gerald Smith. 
<br/><br/>1. Extending the Reference Price Concept<br/>2. Examining the Effects of Contextual Information <br/>3. Extensions to Online Marketing<br/>4. Perspectives of Other Scholars<br/>5. Albert J Della Bitta Interviews Kent Monroe 
<br/><br/><label>ISBN: </label>9788132105183 (set) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing	<br/>Pricing
<br/><br/><label>Dewey Class. No.: </label>658.80092  / SHE/L