TY  - BOOK
AU  - McKenzie-Mohr, Doug.
TI  - Social marketing to protect the environment
SN  - 9781412991292
U1  - 658.802 
PY  - 2012///
CY  - Los Angeles
PB  - Sage
KW  - Social marketing	
KW  - Green marketing
KW  - Environmental protection
N1  - 1 Introduction. Fostering sustainable behavior 

2 Influencing behaviors in the residential sector. Reducing waste 

3 Protecting water quality 

4 Reducing emissions 

5 Reducing water use 

6 Reducing energy use 

7 Protecting fish and wildlife habitats 

8 Influencing behaviors in the commercial sector. Reducing waste 

9 Protecting water quality 

10 Reducing emissions 

11 Reducing water use 

12 Reducing energy use 

13 Going forward. 

14 Concluding thoughts and recommendations
ER  -