TY  - BOOK
AU  - Sekaran, Uma.
TI  - Research methods for business: a skill-building approach
SN  - 9781119942252
U1  - 650.072 
PY  - 2015///
CY  - New York
PB  - John Wiley & Sons
KW  - Business--Research--Methodology	
KW  - Business--Research	
N1  - 1. Introduction to research 

2 The scientific approach and alternative approaches to investigation 

3 The broad problem area and defining the problem statement 

4 The critical literature review 

5 Theoretical framework and hypothesis development 

6. Elements of research design 

7. Data collection methods: Introduction and interviews 

8 Data collection methods: Observation 

9.9 Data collection methods: Questionnaires 

10. Experimental designs 

11. Measurement of variables: Operational definition 

12. Measurement: Scaling, reliability, validity 

13. Sampling 

14. Quantitative data analysis 

15. Quantitative data analysis: Hypothesis testing 

16. Qualitative data analysis 

17. The research report

ER  -