Sekaran, Uma. <br/><br/>
Research methods for business: a skill-building approach/ 
Uma Sekaran. 
 - 6th ed. 
 - New York:  John Wiley & Sons,  2015. 
 - 423 p. 
<br/><br/>1. Introduction to research <br/><br/>2 The scientific approach and alternative approaches to investigation <br/><br/>3 The broad problem area and defining the problem statement <br/><br/>4 The critical literature review <br/><br/>5 Theoretical framework and hypothesis development <br/><br/>6. Elements of research design <br/><br/>7. Data collection methods: Introduction and interviews <br/><br/>8 Data collection methods: Observation <br/><br/>9.9 Data collection methods: Questionnaires <br/><br/>10. Experimental designs <br/><br/>11. Measurement of variables: Operational definition <br/><br/>12. Measurement: Scaling, reliability, validity <br/><br/>13. Sampling <br/><br/>14. Quantitative data analysis <br/><br/>15. Quantitative data analysis: Hypothesis testing <br/><br/>16. Qualitative data analysis <br/><br/>17. The research report.<br/> 
<br/><br/><label>ISBN: </label>9781119942252 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Research--Methodology	<br/>Business--Research	
<br/><br/><label>Dewey Class. No.: </label>650.072  / SEK/R