Windahl, Sven. <br/><br/>
Using communication theory: an introduction to planned communication/ 
Sven Windahl and Benno H. Signitzer with Jean T. Olson 
 - New York:  Sage,  2009. 
 - ix, 302 p. :  ill. ;  24 cm. 
<br/><br/>Preface<br/><br/>Note on the New Edition<br/><br/>1 Introduction<br/><br/>Part I The Basics<br/><br/>2 Conceptual Tools<br/><br/>3 The Nature of Communication Planning<br/><br/>4 Not All Problems Are Communication Problems<br/><br/>5 Categorization of Basic Strategies<br/><br/>Part II Theoretical Approaches to Communication Planning<br/><br/>6 Multi-Step Flow Approaches (1); The Two-Step Model<br/><br/>7 Multi-Step Flow Approaches (2): Diffusion of Innovations Theory<br/><br/>8 A Network Approach<br/><br/>9 Systems Theory Perspectives<br/><br/>10 Social Marketing Perspectives<br/><br/>11 Communication Campaigns: A Meeting Place for Different Approaches<br/><br/>Part III The Elements of Mass Communication Theories<br/><br/>12 The Sender/Communicator<br/><br/>13 The Message<br/><br/>14 The Medium<br/><br/>15 The Audience<br/><br/>16 Effects<br/><br/>Afterword<br/><br/>Glossary<br/><br/>Bibliography<br/><br/>Index 
<br/><br/><label>ISBN: </label>9781412948395 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Planning	<br/>Communication planning	<br/>Communication--Philosophy	
<br/><br/><label>Dewey Class. No.: </label>302.2  / WIN/U