Ritzer, George.

The McDonaldization of society/ George Ritzer. - 8th ed. - Los Angeles: Sage, 2015. - xi, 262 p. ; 23 cm.

An introduction to McDonaldization --
The past, present, and future of McDonaldization --
Efficiency and calculability: consumers 1 --
Predictability and control: consumers 2 --
Efficiency and calculability: McJobs and other McDonaldized occupations 1 --
Predictability and control: McJobs and other McDonaldized occupations 2 --
The irrationality of rationality --
Dealing with McDonaldization --
Globalization and the possibility of the deMcDonaldization of society?

9781483358949


United States
Social structure
Management--Social aspects
Fast food restaurants--Social aspects
Social conditions
McDonald's Corporation

306.0973 / RIT/M