The McDonaldization of society/
George Ritzer.
- 8th ed.
- Los Angeles: Sage, 2015.
- xi, 262 p. ; 23 cm.
An introduction to McDonaldization -- The past, present, and future of McDonaldization -- Efficiency and calculability: consumers 1 -- Predictability and control: consumers 2 -- Efficiency and calculability: McJobs and other McDonaldized occupations 1 -- Predictability and control: McJobs and other McDonaldized occupations 2 -- The irrationality of rationality -- Dealing with McDonaldization -- Globalization and the possibility of the deMcDonaldization of society?
9781483358949
United States Social structure Management--Social aspects Fast food restaurants--Social aspects Social conditions McDonald's Corporation