TY  - BOOK
AU  - Mcstay, Andrew
TI  - Creativity and advertising: affect ,events and process
SN  - 9780415519557
U1  - 659.1 
PY  - 2013///
CY  - London
PB  - Routledge
N1  - 1. Introduction 2. Strangely revealing 3. The poetics of advertising 4. A Playful combinations 5. Sensational dimensions 6. I'm with stupid: vivid living, transgression and dirt 7. Creativity and the Counter-Enlightenment 8. Embodying culture 9. Concrescence and the unfashionably new 10. Excessive media 11. Conclusions

ER  -