Mcstay, Andrew <br/><br/>
Creativity and advertising: affect ,events and process/ 

 - London:  Routledge,  2013. 
 - vi, 173 p. 
<br/><br/>1. Introduction 2. Strangely revealing 3. The poetics of advertising 4. A Playful combinations 5. Sensational dimensions 6. I'm with stupid: vivid living, transgression and dirt 7. Creativity and the Counter-Enlightenment 8. Embodying culture 9. Concrescence and the unfashionably new 10. Excessive media 11. Conclusions<br/> 
<br/><br/><label>ISBN: </label>9780415519557 
<br/><br/><label>Dewey Class. No.: </label>659.1  / MCS/C