Revitalising audience research/ edited by Frauke Zeller - New York: Routledge, 2015. - viii, 294 p.

Introduction / Frauke Zeller, Cristina Ponte, and Brian O'Neill -- Methodological revitalisation and innovation. Lost in transition? conducting a hybrid ethnography "in" and "out": second life / Katleen Gabriels and Joke Bauwens -- "If you asked me..." exploring autoethnography as a means to critically: assess and advance audience research / Alexander Dhoest -- Expanding the reach of the interview in audience and reception research: the performative and participatory models of interview / David Mathieu and Maria José Brites -- Software studies and the new audiencehood of the digital ecology / Craig Hight -- Emergent group identity construal in online discussions: a linguistic perspective / Barbara Lewandowska-Tomaszczyk -- Using linguistic ethnography to study techno eliteness of social media audiences / Joke Beyl and Yuwei Lin --
Contents: Exploring landscapes of news consumption cross-nationally: the use of q methodology to fuse quantitative and qualitative approaches for increased explanatory power in comparative research / Cédric Courtois, Kim Christian Schrřder, and Christian Kobbernagel -- New fields of research, new challenges from the womb to the tomb: conceptual similarities in studying the youngest and the oldest of audiences / Dafna Lemish and Galit Nimrod -- Grey zones: audience research, moral evaluations and online risk negotiation / Ingunn Hagen and Ana Jorge -- Using and not using social media: what triggers young people's SNS practices? / Christine W. Trültzsch-Wijnen, Sascha Trültzsch-Wijnen and Andra Siibak -- Audiences as socio-technical actors: the "styles" of SNS users / Piermarco Aroldi and Nicoletta Vittadini -- The intermediality of cross-media audiences: the case of digital television / Taisto Hujanen and Seppo Kangaspunta --
Contents: Exploring audience activities and their power-relatedness in the digitalised city: diversity and routinisation of people's media relations in the triply articulated urban space /Seija Ridell -- Big data in audience research: a critical perspective / Frauke Zeller.

9781138787377

302.2307204 / ZEL/R