Analyzing media messages: using quantitative content analysis in research/
Daniel Riffe,Stephen Lacy,Frederick Fico
- 3rd. ed.
- New York : Routledge, 2014.
- xiv,206p. : ill. ; 24cm.
1. Introduction -- 2. Defining content analysis as a social science tool -- 3. Designing a content analysis -- 4. Measurement -- 5. Sampling -- 6. Reliability -- 7. Validity -- 8. Data analysis -- 9. Computers.
0415517672
Content analysis (Communication). Mass media -- Statistical methods. Mass media -- Research -- Methodology.