Spiro, Rosann L.

Management of a sales force/ Rosann L. Spiro,William J. Stanton,Gregory A. Rich - 11th. ed. - New Delhi : Tata McGraw -Hill, 2003. - xxiii,564p. : 24cm.

Includes index.

Part I-Introduction to sales force management
Part II-Organizing,staffing and training a sales force
Part III-Directing sales force operations
Part IV-Sales planning
Part V-Evaluating sales performance

9780070585119 0070585113


Sales management.

658.81 / SPI/M