Media Product Portfolios/  issues in management of multiple products and services 
Oicard,Robert G. 
 - Reprint 
 - London:  Routledge,  2012. 
 - 266 
<br/><br/><label>ISBN: </label>0415650046 
<br/><br/><label>Dewey Class. No.: </label>302.23068  / PIC/M