TY  - BOOK
AU  - Verma, Harsh V.
TI  - Services marketing: text and cases
SN  - 9788177586732
U1  - 381 
PY  - 2009///
CY  - New Delhi
PB  - Pearson Education
KW  - Service industries -- Marketing
KW  - Marketing--Management
N1  - Nature of Services
Challenges of Intangibility 
Additional Tools 
Goods System Marketing after 
Service Vision and Strategy 
Customer Feelings 
How to Empower
Right away Restaurant 
Naïve Questioner Expert Replier 
Gucchiano 
Credit Cards at the Turn of Time 
Skin and Dollars
Service Quality Dilemma 
Demand and Capacity 
Demand and Capacity Interfaces

ER  -