TY  - BOOK
AU  - Negus, Keith
TI  - Creativity, communication and cultural value
SN  - 0761970762
U1  - 153.35 
PY  - 2004///
CY  - Los angeles
PB  - SAGE, 
N1  - 1 Creation
2 Experience
3  Industry
4 Convention
5 Tradition
6 Division
7 Genius
ER  -