Media Research/  audiences, institutions, texts 
Bertrand,Ina 
 - New York:  Palgrave Macmillan,  2005. 
 - 292 
<br/><br/>Acknowledgements.- Of Elephants, Definitions and Models: The Context of Media Research.- Getting Started.- PART ONE: RESEARCH ON AUDIENCES.- Researching Audiences.- Gathering Data on Audiences.- Audience Research Analysis and Interpretation.- PART TWO: RESEARCH ON INSTITUTIONS.- Researching Media Institutions.- Gathering Data on Institutions.- Institutional Research Analysis and Interpretation.- PART THREE: RESEARCH ON TEXTS.- Researching Texts.- Gathering and Analysing Textual Data.- Interpretation of Textual Data.- Reaching Conclusions, Evaluating the Research, Writing the Report.- Glossary.- Bibliography. 
<br/><br/><label>ISBN: </label>0333960955 
<br/><br/><label>Dewey Class. No.: </label>302.23072  / BER/M