TY  - BOOK
TI  - Utopic Dreams and Apocalyptic Fantasies: critical approaches to researching video game play
SN  - 0739147005
U1  - 794.8 
PY  - 2010///
CY  - Lanham
PB  - Lexington Books
N1  - Part 1 
I. Introduction 
Chapter 2 
1. Introduction to Utopic Dreams and Apocalyptic Fantasies 
Part 3 
II. Modern Play and Technology-Defining Digital Play 
Chapter 4 
2. The Transformation of Cultural Play 
Chapter 5 
3. "Is He 'Avin a Laugh?": The Importance of Fun to Virtual Play Studies 
Chapter 6 
4. Capitalism, Contradiction and the Carnivalesque: Alienated Labor vs. Ludic Play 
Chapter 7 
5. Sneaking Mission: Late Imperial America and Metal Gear Solid 
8 6. I Blog, Therefore I Am: Virtual Embodiment and the Self 
9 III. Marketing Culture and the Video Game Business 
Chapter 10 
7. Marketing Computer Games: Reinforcing or Changing Stereotypes? 
Chapter 11 
8. Censoring Violence in Virtual Dystopia: Issues in the Rating of Videogames in Japan and of Japanese Videogames outside Japan Chapter 12 
9. Coding Culture: Video game Localization and the Practice of Mediating Cultural Difference 
Part 13 
IV.Researching Video Game Play 
Chapter 14 
10. Beyond Sheeping the Moon - Methodological Considerations for Critical Studies of Digital Play 
Chapter 15 
11. The Chorus of the Dead: Roles, Identity Formation, and Ritual Processes inside a FPS multiplayer online game 
Chapter 16 
12. The Quantitative/Qualitative Antimony in Virtual World Studies Part 17
V.Summary and Conclusions 
Chapter 18 
13. Virtual Today, Reality Tomorrow: Taking Our Sociological Understanding of Virtual Game play to the Next Level
ER  -