Innovation and entrepreneurship/ Drcker,Peter - Amsterdam: Elsevier, 1995. - 253

Contents
Foreword
Preface
Introduction: The Entrepreneurial Economy
PART I: THE PRACTICE OF E^JNOVATION
1. Systematic Entrepreneurship
2. Purposeful Innovation and the Seven Sources for
Innovative Opportunity
3. Source: The Unexpected
4. Source: Incongruities
5. Source: Process Need
6. Source: Industry and Market Structures
7. Source: Demographics
8. Source: Changes in Perception
9. Source: New Knowledge
10. The Bright Idea
11. Principles of Innovation
PART II; THE PRACTICE OF ENTREPRENEURSHIP
12. Entrepreneurial Management
13. The Entrepreneurial Business
14 Entrepreneurship in the Service Institution
15. The New Venture
PART III: ENTREPRENEURIAL STRATEGIES
16. Tustest with the Mostest'
17. *Hit Them Where They AinV
18. Ecological Niches
19. Changing Values and Characteristics
Conclusion: The Entrepreneurial Society
Suggested Readings
Index

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338.04 / DRC/I