Dynamics of Mass Communication/ Theory and Practice
Narula,Uma
- 1st.ed.
- New Delhi: Atlantic Publishers & Distributors (P) Ltd, 2006.
- 293
1. Introduction Communication Framework Concept of Communication Symbol circulation concept Mass line concept Circular Concept Communication & Information Communication Structure Communication Environment Context, Patterns, Functions, Priorities Elements of Communications Communication Channels, Effects, Feedback Communication Credibility Media Consumption Taking a Communication Perspective Summary 2. Effective Communications Effective Interpersonal Communication Effective Mass Media Communication Communication Competence Communication Networks Network dimensions Network analysis Communication contexts Communication Rules Summary 3. Communication Theories Building Human Communication Theory Early Communication Theories Midterm Communication Theories Mass Media Theories Interpersonal Communication Theories Contemporary Communication Theories Communication Models Classification Functions Foundation Models Summary 4. Communication Channels Mass Media Channels Print Medium: modes, reach, impact Broadcasting TV: modes, reach, impact, innovations Radio: modes, reach, impact Video: modes, reach, impact Audio, ethnotronic devices: modes, reach, impact, innovations Telecommunication Modes, reach, impact, innovations Films Modes, reach, impact, innovations Modern Mass Media Channels Computers Modes, reach, impact, innovations Internet Modes, reach, impact, innovations Communication Information Technologies Modes, reach, impact, innovations Communication Revolutions Summary 5. Dynamics of Communications Dimensions Economics, Social Development Globalization, Business technology Communications in Developing Countries Changing trends: India Local efforts. National efforts, International efforts Concluding Observations