TY  - BOOK
TI  - Basic business communication: skills for empowering the internet generation
SN  - 0072880023 (alk. paper)
U1  - 658.15 
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill/Irwin
N1  - Communication in the workplace --
Fundamentals of business writing: Adaptation and the selection of words; Construction of clear sentences and paragraphs; Writing for effect --
Basic patterns of business messages: Introduction to messages and the writing process; Directness in good-news and neutral messages; Indirectness in bad-news messages; Indirectness in persuasion and sales messages; Strategies in the job-search process --
Fundamentals of report writing: Basics of report writing; Report structure, the shorter forms; Long, formal reports; Graphics --
Other forms of business communication; Informal oral communication; Public speaking and oral reporting --
Cross-cultural, correctness, technology, research: Techniques of cross-cultural communication; Correctness of communication; Technology-enabled communication; Business research methods --
Appendixes: Corrections for the self-administered diagnostic test of correctness; Physical presentation of letters, memos, and reports; General grading checklist, punctuation, grammar, number, spelling, proofreading, technique, strategy, and formatting; Special grading checklists, messages and reports; Documentation and the bibliography
ER  -