Basic business communication/ skills for empowering the internet generation
Lesikar,Raymond V.
- 10th ed
- Boston: McGraw-Hill/Irwin, c2005.
- xxx, 606 p
Communication in the workplace -- Fundamentals of business writing: Adaptation and the selection of words; Construction of clear sentences and paragraphs; Writing for effect -- Basic patterns of business messages: Introduction to messages and the writing process; Directness in good-news and neutral messages; Indirectness in bad-news messages; Indirectness in persuasion and sales messages; Strategies in the job-search process -- Fundamentals of report writing: Basics of report writing; Report structure, the shorter forms; Long, formal reports; Graphics -- Other forms of business communication; Informal oral communication; Public speaking and oral reporting -- Cross-cultural, correctness, technology, research: Techniques of cross-cultural communication; Correctness of communication; Technology-enabled communication; Business research methods -- Appendixes: Corrections for the self-administered diagnostic test of correctness; Physical presentation of letters, memos, and reports; General grading checklist, punctuation, grammar, number, spelling, proofreading, technique, strategy, and formatting; Special grading checklists, messages and reports; Documentation and the bibliography.