Global strategic management/
Philippe Lasserre
- New York: Palgrave, 2002.
- 454p.
Contents List offigures xi List oftables xv List ofmini-examples xviii List ofabbreviations xix Preface and acknowledgements xxi Introduction 1 Why another book on global strategic management? 1 The structure of the book 2 How can this book be used? 2 AppendixLI List ofpotential case studies to be used to support the book 4 Notes 6 References and further reading 6 Part I The process of globalisation 1 Globalisation of markets and competition 9 The phenomenon of globalisation 10 What are the factors that push for globalisation? 12 The benefits of globalisation 17 What are the factors that work against globalisation? The localisation push 19 The benefits of localisation 22 The Global Integration/Local Responsiveness Grid 22 ' Globalisation: the macro picture - 24 Summary and key points 25 Appendix 1.1 Positioninga business on the Global Integration/Local ^ Responsiveness Grid 27 Learning assignments . 29 Key words 29 vi n Contents Web resources Notes References and further reading 30 2 Designing a global strategy 32 Acompany business strategy 33 SONY Corporation globalisation 34 Framework for global strategy 36 Summary and key points Learning assignments Key words Web resources Notes References and further reading 3 Designing a global organisation Structure, processes and culture The global functional model The geographical model The single matrix model The multi-business global product division model The multi-business geographical model The multi-business matrix model Hybrid structural models The transnational model Summary and key points Learning assignments Keywords Web resource Notes References and further reading Global strategic alliances Astory of two partnerships: Fuji Xerox and Daewoo-GM Strategic alliances: typology and framework General Electric and SNECMA: the CFMI alliance Understanding the strategic context and spelling out the strategic value of an alliance Partner analysis ^^2 Negotiation and design Implementation ^24 Global multilateral alliances Alliance constellation management Criteria for successful alliances Summary and key points ' Learning assignments . Key words ^32 Web resources 29 30 68 73 76 78 80 82 92 92 95 95 95 95 97 98 99 102 104 125 126 127 Notes References and further reading 5 Global mergers and acquisitions The rationale for cross-border M&As Case examples Cross-border.acquisitions performance Deciding on the M&A Integrating the companies: the integration phase Integrating the companies: the transition phase Integrating the companies: the consolidation phase Summary and key points Learning assignments Keywords Web resources Notes References and further reading 6 Assessing countries' attractiveness Why is a country attractive? Market and industry opportunities Assessing industry opportunities Country risk analysis Putting it all together Summary and key points Appendix 6.1 Comparison of China and India, household expenditures Learning assignments Key words Web resources Notes References and further reading 7 Entry strategies 'Carrefour's entry strategy' Why enter? Defining strategic objectives for a country presence Entry modes: how to enter? Entering a country through wholly-owned subsidiaries Entering a country through acquisitions Entering a country through joint ventures Partner selection Joint venture decay and failure Entering a country through arm's-length agreements: licensing, franchising, agents and distributors Entering a country through local agents and distributors Entering a country through representatives, procurement or a technical office Entry modes seen as 'real options' Comparing entry modes Choosing an entry mode Contents H vii 132 132 134 135 136 138 140 143 147 150 151 153 153 153 154 154 156 156 161 166 174 178 179 183 184 184 185 185 186 187 188 188 191 194 195 195 196 200 202 203 204 204 204 206 viii p Contents Summary and key points 207 Appendix 7.1 Examples of entry modes financial profiles 211 Learning assignments 214 Keywords 214 Web resources 215 Notes 215 References and further reading 215 Part II Managing globally 8 10 Global marketing Customer behaviour, convergence and global segmentation Product standardisation Global branding Advertising Global solution selling Global marketing positioning Summary and key points Learning assignments Key words Web resources 239 Notes References and further reading Global operations Global sourcing Global logistics The global management of infrastructure projects Summary and key points Learning assignments Key words 261 Notes Web resources References and further reading Global innovation The international product life cycle model Globalisation of R&D: benefits and constraints Design of global R&Dnetworks International transfer of technology Global knowledge management Summary and key points Learning assignments Key words 283 Notes Web resources References and further reading 219 220 222 223 226 232 234 236 238 238 239 239 241 247 2$0 253 255 260 260 261 261 263 263 266 268 272 274 278 283 283 284 284 11 Cross-cultural management 286 Failures in cross-cultural interaction 286 The different facets of culture 287 Country clusters 293 Economic cultures 294 The impact of cultures on global management 295 Summary and key points 303 Learning assignments 306 Key words 306 Web resource 306 Notes 306 References and further reading 307 12 Global human resource management 309 Appointing a division manager in France 310 Assignment of personnel: the global human resource wheel 311 Expatriate management 313 Localisation 322 Skills development 326 Summary and key points 328 Learning assignments 331 Key words 332 Web resources 332 Notes 332 References and further reading 333 13 Global l^ancial management 335 Hedging against currency fluctuations 336 Project finance 340 Global capital structure 342 Trade finance 346 Summary and key points 348 Appendix 13.1 Hedgingexposure to currency risk - a champagne example 352 Appendix 13.2 Translating financial statements: the monetary/ non-monetary method and current method - 35 7 Appendix 13.3 Surf'n Zap project valuation 361 Appendix 13.4 Developmentbanks providingproject equity finance 368 Appendix 13.5 Official Export CreditAgencies ofOECD Member Countries 373 Learning assignments 375 Key words 375 Web resources 376 Notes . • 376 References and further reading 376 Contents I ix Contents Part III Broad issues in globalisation 14 Globalisation and the Internet 381 The business Internet space 383 Transacting through the Internet: the web-enabled company 384 The contribution of the Internet to globalisation 386 The Internet and global firms 391 Summary and key points 393 Learning assignments 394 Key words Web resources 395 Notes References and further reading 395 15 The social responsibility of the global firm 397 Global companies and corruption 398 The practice of corruption and the role of global companies 401 Global companies and environmental protection 404 Global corporations and labour practices 410 Global companies and human rights 411 Social responsibility and global firms: an on-going challenge 416 Summary and key points 418 Learning assignments Key words Web resources Notes References and further reading 421 16 Global trends Driving forces Future scenarios The future of global corporations 434 Summary and key points