Interest Marketing/ readings and online resources
Richardson, Paul
- Boston: McGraw Hill, 2001.
- xii, 350p.
Introduction to Internet marketing -- Conceptual foundations of Internet marketing -- Business-to-consumer Internet marketing -- Shopping agents and consumer behavior -- Internet marketing communications -- Interactivity and community -- Business-to-business Internet marketing -- Internet marketing research -- The Internet and international marketing -- The Internet and public policy -- The Internet and information economics