TY - BOOK TI - Sun tzu and the art of business: six strategic principles for manaaagers SN - 9780199782918 U1 - 658.4012 PY - 2012/// CY - Oxford PB - Pxford university press N1 - Win all without fighting: capturing your market without destroying itAvoid strength, attack weakness: striking where they least expect it -- Deception and foreknowledge: maximizing the power of market information -- Speed and preparation: moving swiftly to overcome your competitors -- Shape your opponent: employing strategy to master the competition -- Character-based leadership: providing effective leadership in turbulent times -- Putting the art of business into practice ER -