Sun tzu and the art of business/ six strategic principles for manaaagers
Mcneilly,Mark R.
- 1st.ed.
- Oxford: Pxford university press, 2012.
- 324
Win all without fighting: capturing your market without destroying itAvoid strength, attack weakness: striking where they least expect it -- Deception and foreknowledge: maximizing the power of market information -- Speed and preparation: moving swiftly to overcome your competitors -- Shape your opponent: employing strategy to master the competition -- Character-based leadership: providing effective leadership in turbulent times -- Putting the art of business into practice.