TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management
SN  - 0273753363
U1  - 658.8 
PY  - 2011///
CY  - Boston
PB  - Pearson
N1  - Understanding marketing management --
Defining marketing for the 21st century --
Developing marketing strategies and plans --
Capturing marketing insights --
Collecting information and forecasting demand --
Conducting marketing research --
Connecting with customers --
Creating long-term loyalty relationships --
Analyzing consumer markets
ER  -